Baltimore, Maryland
dave@daveburke.com
daveburke.com
401-404-4432

View Profile

Download Resume (.doc)

Dave Burke

Manager of web product design and operation at a major media brand; strong background in marketing, creative, technology and management, with expertise in user-centered design.

Skills/Achievements:

Web product management. Led the design, development and operation of web products, including an award-winning e-commerce site, a customer community site, and an advertising self-service product that, a leading trade journal said, "may be the best-designed online section of print advertising information in the country."

User-centered design leadership. Successfully established user-centered web design methodology at The Washington Post, including role definition, process documentation, and mentoring of staff and clients.

Resource management. Redefined or clarified roles within the web team, then provided coaching and feedback on individual performance to improve productivity and success in delivering multiple concurrent projects.

Other skills include:

Professional Experience:

The Washington Post, Washington, DC (March 1997-Present)
Started as a copywriter in the Marketing Creative Services group, then steadily moved up to more responsible, more web-focused positions. Most recently:

Manager, Web Solutions (January 2004-Present): Lead a team of 13 — writers, designers, information architects, and developers — in the design, construction, maintenance and measurement of Washington Post web products, and ensure that products meet business and user goals.

• Presented strategy and metrics to senior management (including VP and President) which informed successful web product prioritization and roadmapping
• Initiated and oversaw user research to align web product packages and pricing with user expectations
• Led usability testing resulting in higher conversion rate and revenue through classified ad placement application

Online Creative Manager/Information Architect (November 2000-December 2003): Designed user experience of Washington Post web products to support business goals and brands. Oversaw day-to-day design and development of new content; managed a team of freelance writers, designers and The Post's ad agency to deliver projects on time and on budget; advised business departments on matters of user experience and internet marketing.

• Designed e-commerce applications for both Circulation and Advertising departments
• Designed and developed microsites to support special editorial and advertising sections
• Managed the design and development of The Washington Post's online store

Web Content Coordinator (January 2000-November 2000): Wrote, designed and coordinated content for Washington Post websites; represented the Marketing department on IT project teams.

Copywriter, Marketing Communications (March 1997-December 1999): Wrote copy for print, web, and broadcast to support Washington Post sales and marketing goals; collaborated closely with art directors and other creative staff; participated in strategy development for company and product branding efforts.

Metro Group International, Charlotte, NC (July 1995-December 1996)

Copywriter: Researched, wrote and managed four corporate newsletters; wrote copy for advertisements, direct mail, marketing and PR materials; collaborated closely with art directors and other creative staff; participated in presentations to clients and prospects, and ongoing research into marketing, advertising and PR opportunities on the web.

Education:

University of North Carolina at Wilmington
B.A., English/Creative and Professional Writing

Certifications:

Targeted Selection: Certified to conduct behavior-based interviews with job candidates and lead the hiring process according to this methodology. (Washington Post)

ITIL Fundamentals: Certified in the ITIL framework for customer-aligned delivery and management of IT services.