I caught the stream of Andrew McAfee's talk at the just-finished Enterprise 2.0 conference, in which he says that we're in the midst of a "tipping point" of Enterprise 2.0 adoption, but that there are still ways to ruin a good thing.
(Watch the whole video on demand at E2TV.)
Here are my notes from his six ways to "snatch defeat from the jaws of victory" in Enterprise 2.0 adoption:
1. Declare war on "Enterprise 1.0"
- Saying that all existing modes of management and collaboration are obsolete and will be swept away by E2.0 technologies
- It's a horrible sales pitch — senior execs and managers won't jump at the chance to be "swept away" with all management heirarchies in favor of a new bottom-up, emergent structure.
- It's just not true — it's a silly proposition to think that E2.0 will remove all need for command and control, or any organizational heirarchy.
2. Allow walled gardens to flourish
- Mutually inaccessible walled gardens (i.e., lots of indiviual information repositories with various levels of employee access and no cross-repository navigation) do not allow emergence to happen
3. Accentuate the negative
- We may have gone too far in disclosing the risks of Enterprise Social Software Platforms (ESSP) to management and other stakeholders
- Truth is, the risks are all manageable
- We should be sure to give equal time to the benefits
- The risks are much more scary up front than they turn out to be after implementation
4. Try to replace email
- Email isn't going anywhere anytime soon
- Let's face it: it works well for many people
- Especially senior execs
- Senior execs will not easily support the replacement of their blackberries
- Instead, we should focus on the applications of ESSP for problems for which email doesn't work well
- e.g., narrating your work
5. Fall in love with Features
- Build too many features into the tools, ultimately making them too confusing to use
- Keep in mind Ward Cunningham's standard: "What's the simplest thing that could possibly work?"
6. Overuse of the word "Social"
- It's technically accurate — we want to empower and help people
- But the word social has many negative connotations
- wasting time
- The practical manager's reaction might well be, "I'm not running a social club; I'm running a business."