Dave Burke
Creator • Consultant
I do that thing with the UX and the creative and the content and the data in Washington, DC.
I help organizations create cross-channel experiences that drive sales, secure reputations, and strengthen brands.
I consult on digital strategy, design, research, content, and operations for companies around the United States, as well as Europe, Asia, and the Middle East. Industries I’ve worked in include media, healthcare, technology, finance, and manufacturing.
My experience includes being Senior Director of Digital Experience at APCO, Director of Online Experience at CEB (Gartner), and leader of the web team at The Washington Post.
I’ve been an instructor in Information Architecture and User Experience at Graduate School USA, and I speak on UX and digital at academic and professional conferences.
Services
Digital Strategy
I create actionable plans that help businesses thrive online. From boosting revenue to engaging stakeholders, I’ll craft a strategy that delivers measurable results.
UX Design
I design seamless, user-focused experiences that drive engagement and conversions. From wireframes to prototypes, every interaction is built for impact and growth.
Analytics
I turn data into actionable insights. By defining and tracking key metrics, I help businesses optimize performance and make smarter decisions.
Content Strategy
I craft strategies and workflows that enable your organization to operationalize creation and distribution of effective content.
SEO
I’ll improve your visibility online with tailored SEO strategies that boost rankings, drive organic traffic, and lead to real results.
Audience Prioritization
Not all audiences are equal. I help you focus on the segments that drive the biggest impact, ensuring your efforts align with your growth goals.
Latest Posts
Managers: Let’s take advantage of AI while it’s still super needy
Could you be better at delegation? AI might be your unexpected secret weapon. For many new and mid-level managers, letting go of tasks and trusting a team can feel challenging. So often, managers can truthfully say, "It's easier if I just do it myself." When...
Anatomy of a product placement
Interesting NYT piece on the still-evolving role, and still-growing industry, of product placement in TV and movies. Brand marketers are interested in reaching consumers who normally skip commercials, and show producers want to incorporate brands in ways that don't...
Another capture/kill from Apple
I like to keep up with the current user experience in both Android and iOS, so I run an Android phone (Pixel 4) and an iPad Pro. The weather app Dark Sky runs on both, but it's better on Android because it can integrate better into the home screen. Well now Apple has...
The UX Hierarchy of Needs To Be Fixed
This was presented at the 2011 IA Summit. “The UX Hierarchy of Needs To Be Fixed” is composed of a graded set of consequences for UX defects. The idea is that, when facing a backlog of defects in a product nearing launch, you should fix defects in the more severe...
User Research Methods: What vs. Why; Surface vs. Strategy
A recent conversation about user testing new features and designs induced me to get a little more organized in my thinking about the right method for particular testing goals. Two key dimensions to consider are: User Dimension (X Axis): Is our research goal to better...